Inbound Marketing Blog

Robert Wulff

How to Choose the Right SEO Company & What Questions to Ask Them

Posted by Robert Wulff on Feb 10, 2015 12:07:00 PM

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The most important thing to understand is that SEO is only the beginning of your Company’s overall web marketing strategy. Organic Search Engine Optimization is not ‘one size fits all’, it needs to be tailored to your specific industry and needs. It is important to understand that just because your site is optimized for search engines, it doesn’t mean it will attract visitors. Once visitors can make it to your site, it doesn’t mean you will get conversions (sales or leads).

There has been a significant change to the way Google lists your site in a feature they call “Google Places.” They are business listings that will show up in organic search engine results (see below for an example). There are special SEO tactics that need to be employed to make sure that not only does your site show up in Google organic rankings, but also Google Places.

Learn How Visitors Navigate Your Website

Posted by Robert Wulff on Sep 30, 2014 10:30:00 AM

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If you own a website, you probably have a thorough understanding of the struggles in best optimizing your website to maximize traffic. It is important that you not only understand how your users find and navigate your website, but also how users are currently using your website so that you can make the necessary changes to increase your conversions.

Part Two - 12 Warning Signs…

Posted by Robert Wulff on Feb 2, 2010 1:49:00 PM

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This blog is part two of a three-part series on how to identify a bad SEO company.  View part one here.

1. Massive Search Engine Submissions
“We will submit your site to 1,000 search engines!” You see it in almost every SEO claim. Big deal. This is something that is simply not worth paying for. Your site will not be relevant to the “1,000” micro-market search engines that few people use anyhow

 
The truth is, a well-done site does not even need to be submitted to the major search engines. In fact, Google, Yahoo, MSN, advise that frequent or over submitting to search engines will hurt you. And, submitting your site does not speed up the process or guarantee it will be picked up. Think of site submission as sending a post-it note to Google to stick on their wall of millions of "to visit" websites.