If you own a website, you probably have a thorough understanding of the struggles in best optimizing your website to maximize traffic. It is essential that you not only understand how your users find and navigate your website but also how users are currently using your website so that you can make the necessary changes to increase your conversions.
Inbound Marketing Blog
This blog is part two of a three-part series on how to identify a bad SEO company. View part one here.
1. Massive Search Engine Submissions
“We will submit your site to 1,000 search engines!” You see it in almost every SEO claim. Big deal. This is something that is simply not worth paying for. Your site will not be relevant to the “1,000” micro-market search engines that few people use anyhow
The truth is, a well-done site does not even need to be submitted to the major search engines. In fact, Google, Yahoo, MSN, advise that frequent or over submitting to search engines will hurt you. And, submitting your site does not speed up the process or guarantee it will be picked up. Think of site submission as sending a post-it note to Google to stick on their wall of millions of "to visit" websites.