Inbound Marketing Blog

Nikki Wardle Nikki has a degree in Marketing from Boise State University and has been an Inbound Marketing Specialist at Tribute Media since 2014.

Link Building 101

Posted by Nikki Wardle on Apr 23, 2015 9:00:00 AM

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A lot has changed since I got into link building a few years ago – link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others, the bulk of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the same at most agencies.

Which Social Media Sites Should My Business Be Using?

Posted by Nikki Wardle on Apr 13, 2015 8:30:00 AM

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All social networks are not created equal, which is a good thing. Different social platforms cater to specific audiences. To answer the question quite simply, the social media networks you should be on are the the ones your customers and prospective customers are on.

Below are the social platforms you should think about joining in order to achieve three things:

  • Increase your online presence
  • Connect with colleagues
  • Help drive customers to your website

Track Your Google Ranking

Posted by Nikki Wardle on Apr 7, 2015 9:12:15 AM

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Ever wonder what page of a Google search your website shows up on when people type in keywords related to your industry into the search box?

Well there are some great tools out there (some free, some not) that can help you find out that information. Tracking how your site moves up and down in page ranking can give you an insight into how well you are implementing your search engine optimization strategies.

Corey Smith to Live With Narwhals for a Year

Posted by Nikki Wardle on Apr 1, 2015 8:00:00 AM

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Tribute Media is excited to announce that on April 1st, 2015, original founder Corey Smith will be embarking on a year long excursion to live with Narwhals. This trip comes at a crucial time for the company as we feel we need to form a stronger bond between Tribute Media and Wally, our beloved mascot.

Corey Smith will be traveling to Greenland where he will be spending half of his time in a modest cabin documenting the magnificent beast and half of his time diving in the artic waters with the Narwhals. Corey states,"For  years I have been fascinated by the majestic narwhal. It’s a great privilege to be selected for this opportunity. I hope to be able to come back as a better husband, father, son, friend and leader."

There is More to Web Marketing Than SEO

Posted by Nikki Wardle on Mar 31, 2015 9:00:00 AM

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Do you have great a great SEO campaign strategy going right now that is bringing in traffic to your site but few sales to show for it?

A misconception that SEO doesn’t work is often established when more traffic is coming in with little to no increase in sales. SEO can help to drive sales but that doesn’t mean it works all on it’s own. An increase in traffic provides you more opportunities to sell and the rest of your web marketing efforts will turn that visit into a sale.

What are ‘Black Hat’ Search SEO Strategies?

Posted by Nikki Wardle on Mar 30, 2015 8:17:00 AM

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Black hat search engine optimization strategies are techniques that are designed to increase your search engine rankings in a short period of time. Essentially you are "gaming" the system. So what’s the problem, you say? Unfortunately these strategies can get you banned from Google, Yahoo! and Bing in a relatively short period of time.

Here is a list of all the search engine optimization techniques you should stay away from:

  • Buying links or link schemes (ie: I will like you if you like me)
  • Article spinning
  • Keyword stuffing
  • Link schemes, farms, wheels and networks
  • Automated search queries on Google, Bing and/or Yahoo
  • New pages with copies or duplicated content
  • Websites that use phishing or have viruses, trojans or other malware

Why We Love Hubspot's Social Media Tool

Posted by Nikki Wardle on Mar 26, 2015 12:36:36 PM

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As some of you may know, Tribute media recently became not only a Hubspot user, but a Hubspot Partner. We can't rave enough how much we love this tool. Everything from the dashboard to the reporting. It's robust, logical and extremely user friendly. 

The Hubspot social media tool is one that we have found an amazing amount of value on, and we have used tools like Hootesuite, Flitter and Buffer (just to name a few) so we know what is out there. Below are some of the key points on why the Hubspot social media tool blows the other platforms out of the water. 

So You Think SEO is Expensive?

Posted by Nikki Wardle on Mar 23, 2015 9:00:00 AM

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Companies often time balk at the price of a well thought out, long term SEO strategy. And admittedly, SEO can get rather costly at times. Tactics such as competitive keywords, extensive research and content writing or establishing a brand/online presense for the first time will be expensive.

So how does the little guy compete with the big boys? Believe it or not the internet actually provides a semi-level playing field. The ‘little guys’ have access to the same online marketing activities as the ‘big boys’. Where the difference lies is in the marketing budget.

Some Do's and Don'ts of Blogging

Posted by Nikki Wardle on Mar 17, 2015 8:00:00 AM

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There is a long, long, long list of do’s and don’ts of professional blogging. Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as possible.

Interactivity

Create events to bring interactivity to your blog. You could for instance organize contests asking your readers to write posts and submit them to you so that you would give them an ability to be published on your blog. You could also ask your readers to vote for some of your articles. Contests like this would generate visits an increase reader loyalty.