Too many businesses are so busy with day-to-day processes that they forget to keep their customers engaged on the marketing front. Growth cannot be accomplished by continuing in the same direction you have since your start-up, it requires time, energy and strategy that aligns with trends and engages new audiences.
Inbound Marketing Blog
The average person browsing the Internet sees links, content, and graphics. A digital marketing team sees people. Individuals who have put in the time and energy to make sure everything flows nicely, the content is of high quality, links work, and every search engine has been used to its fullest. In digital marketing, your team is crucial to your success. In order to build a successful team, several positions need to be filled.
As companies realize the importance of an Internet presence, it becomes more and more important to use these tools correctly in order to stay competitive. Social media platforms are an effective avenue for connecting with customers and increasing the knowledge of your company and its products.
Here are some tips for social media:
- Build Relationships
- Go Where Your Audience Is
- Don’t Broadcast, Converse
- Don’t Try too Hard (Cost)
The majority of social media users don’t want to be bombarded every time they get online with your company’s latest sales pitch. However, if you are posting engaging material, you can significantly improve user engagement and interest.
Social media has become a go-to marketing technique for businesses. Platforms such as Facebook and Twitter are used to keep your business relevant. However, email marketing is sometimes neglected. Though the initial effort put into an email campaign can seem daunting, it is in fact a simple process, and the results are well worth the time.
Having experience in email marketing, we would like to offer you some tips on strategies to either start or improve your email campaign. The three main areas of focus are:
- Content Building
- Building Contact List
- Working with Other Media Platforms
Perception is reality, regardless of how far from the truth this perception may be. This is why reputation management is crucial for businesses of any size. Time's recently reported that Nordstrom had to take juristic measures to protect their reputation when an employee made a violent comment on his personal Facebook page advocating the killing of police officers. This comment was not a reflection of Nordstrom’s beliefs, by any means, yet it reflected horribly on them, as this man was a known employee. They made a public response and promptly terminated the man.
It is clear that reputation damaging comments can be made on any form of social media or website. So how do companies manage their reputations and formulate responses? Tribute Media employs the use of ReviewTracker. ReviewTracker notifies you whenever a new review has been posted about your business. Whether positive or negative, the ability to view what is being said about your company and respond is invaluable in reputation building.
Executing an advertising campaign using any medium can be significantly challenging. The question of whom to target, how to target them, and what message to convey can sometimes leave an advertiser with too many questions to handle. As the inherent nature of the online community is to be wary of promotions or messages on the Internet, it makes the task of delivering the communication even more challenging for the online marketer.