Inbound Marketing Blog

Hannah Lacy Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients." She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities. Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."

The Myths Surrounding SEO

Posted by Hannah Lacy on Feb 3, 2015 10:27:00 AM

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Search Engine Optimization, or SEO, has a lot of smoke still surrounding its process and uses. Many times it is considered either ineffective, without order or unneeded. But what are the realities of SEO? I would like to utilize this blog to debunk some of the most common myths about SEO.

SEO is Without Order nor Worth

Anyone who has worked closely with SEO tactics know this to be untrue. SEO is a process that can be customized to each client, giving the results us marketers expect. The process of Search Engine Optimization can seem useless to some business owners who hire someone to perform SEO and don't immediately see their page jump to the top of Google. The truth is, SEO takes time to be effective. Consistent linking and the use of keywords will bring your website steadily closer to the first position on search engines.

You Have Time for Quality Marketing

Posted by Hannah Lacy on Jan 19, 2015 10:56:00 AM

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Too many businesses are so busy with day-to-day processes that they forget to keep their customers engaged on the marketing front. Growth cannot be accomplished by continuing in the same direction you have since your start-up, it requires time, energy and strategy that aligns with trends and engages new audiences.

What it Takes to Have the Perfect Marketing Team

Posted by Hannah Lacy on Jan 6, 2015 11:31:00 AM

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The average person browsing the Internet sees links, content, and graphics. A digital marketing team sees people. Individuals who have put in the time and energy to make sure everything flows nicely, the content is of high quality, links work, and every search engine has been used to its fullest. In digital marketing, your team is crucial to your success. In order to build a successful team, several positions need to be filled.

Increase User Engagement, Make it About People

Posted by Hannah Lacy on Dec 30, 2014 11:41:00 AM

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As companies realize the importance of an Internet presence, it becomes more and more important to use these tools correctly in order to stay competitive. Social media platforms are an effective avenue for connecting with customers and increasing the knowledge of your company and its products.

Here are some tips for social media:

  • Build Relationships
  • Go Where Your Audience Is
  • Don’t Broadcast, Converse
  • Don’t Try too Hard (Cost)

The majority of social media users don’t want to be bombarded every time they get online with your company’s latest sales pitch. However, if you are posting engaging material, you can significantly improve user engagement and interest.

Email Marketing Strategies

Posted by Hannah Lacy on Dec 23, 2014 11:48:00 AM

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Social media has become a go-to marketing technique for businesses. Platforms such as Facebook and Twitter are used to keep your business relevant. However, email marketing is sometimes neglected. Though the initial effort put into an email campaign can seem daunting, it is in fact a simple process, and the results are well worth the time.

Having experience in email marketing, we would like to offer you some tips on strategies to either start or improve your email campaign. The three main areas of focus are:

  • Content Building
  • Building Contact List
  • Working with Other Media Platforms

Reputation Management During the Holidays

Posted by Hannah Lacy on Dec 12, 2014 11:58:00 AM

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Perception is reality, regardless of how far from the truth this perception may be. This is why reputation management is crucial for businesses of any size. Time's recently reported that Nordstrom had to take juristic measures to protect their reputation when an employee made a violent comment on his personal Facebook page advocating the killing of police officers. This comment was not a reflection of Nordstrom’s beliefs, by any means, yet it reflected horribly on them, as this man was a known employee. They made a public response and promptly terminated the man.

It is clear that reputation damaging comments can be made on any form of social media or website. So how do companies manage their reputations and formulate responses? Tribute Media employs the use of ReviewTracker. ReviewTracker notifies you whenever a new review has been posted about your business. Whether positive or negative, the ability to view what is being said about your company and respond is invaluable in reputation building.

How to Run an Effective Digital Ad Campaign

Posted by Hannah Lacy on Nov 25, 2014 11:39:00 AM

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Executing an advertising campaign using any medium can be significantly challenging. The question of whom to target, how to target them, and what message to convey can sometimes leave an advertiser with too many questions to handle. As the inherent nature of the online community is to be wary of promotions or messages on the Internet, it makes the task of delivering the communication even more challenging for the online marketer.