Google has had many updates in the last few years, and they've always caused a stir. So what's the big deal about this one? Google wants to help mobile users have a better experience, especially given the fact that around 60 percent of searches are being done on mobile devices. In order to do this, Google is playing favorites with mobile-friendly websites.
Inbound Marketing Blog
Maybe you're aware of reviews from customers, pilling up and not necessarily receiving attention. These customers have one thing or another that they would like to share, whether positive or negative. With the vast differences you can assume between these customers, what do they all have in common? They want to be heard. So how do you go about showing them that you're listening?
It is a digital world, and showing competence on social media is necessary for credibility. Facebook is one of the most commonly used social media platforms, and you need to be there to be relevant. Make sure that you categorize your business correctly and setup the page properly; no one will take you seriously if you are categorized under Banks and you actually sell puppies. So how do you set up your company Facebook page?
Where do you fit?
Most business owners will utilize the first two main categories, which are “Local Business or Place” and “Company, Organization or Institution.” The third choice of “Brand or Product” can also come into play when setting up a page, but this is for a much more specific types of pages, focused around a specific brand or individual product.
Narrow down the search
If you own a small business, then “Local Business or Place” will be the way to go. It lets you include information like your business hours, location and other custom information. You can narrow down your company page even further by using a category like the ones below:
Your website going live is typically remembered as an awesome occasion. It’s the day you sent the online manifestation of your company free to roam the interwebs and mingle with all the other websites floating around out there. But just because your site went live, doesn’t mean that you should just forget about it. There is still plenty of work to be done in terms of upkeep, analytics, and adding fresh content to stay relevant in the eyes of search engines like Google.
This is Not the Page You're Looking For...
One thing that is often overlooked by companies after their site has gone live is checking the website for broken links. Broken links on your site are links that lead to pages that don’t exist (you know, those little 404 errors that you get when you’re trying to navigate somewhere). Needless to say, they can be super annoying. There are some really cool efforts out there that are designed to soften the blow of running into these little roadblocks, but the bottom remains; they stop the flow of traffic on your site.
Search Engine Optimization, or SEO, has a lot of smoke still surrounding its process and uses. Many times it is considered either ineffective, without order or unneeded. But what are the realities of SEO? I would like to utilize this blog to debunk some of the most common myths about SEO.
SEO is Without Order nor Worth
Anyone who has worked closely with SEO tactics know this to be untrue. SEO is a process that can be customized to each client, giving the results us marketers expect. The process of Search Engine Optimization can seem useless to some business owners who hire someone to perform SEO and don't immediately see their page jump to the top of Google. The truth is, SEO takes time to be effective. Consistent linking and the use of keywords will bring your website steadily closer to the first position on search engines.
Too many businesses are so busy with day-to-day processes that they forget to keep their customers engaged on the marketing front. Growth cannot be accomplished by continuing in the same direction you have since your start-up, it requires time, energy and strategy that aligns with trends and engages new audiences.
The average person browsing the Internet sees links, content, and graphics. A digital marketing team sees people. Individuals who have put in the time and energy to make sure everything flows nicely, the content is of high quality, links work, and every search engine has been used to its fullest. In digital marketing, your team is crucial to your success. In order to build a successful team, several positions need to be filled.
As companies realize the importance of an Internet presence, it becomes more and more important to use these tools correctly in order to stay competitive. Social media platforms are an effective avenue for connecting with customers and increasing the knowledge of your company and its products.
Here are some tips for social media:
- Build Relationships
- Go Where Your Audience Is
- Don’t Broadcast, Converse
- Don’t Try too Hard (Cost)
The majority of social media users don’t want to be bombarded every time they get online with your company’s latest sales pitch. However, if you are posting engaging material, you can significantly improve user engagement and interest.