Robin:...the future is scary. But you can't just run back to the past because it's familiar...
Inbound Marketing Blog
Google has had many updates in the last few years, and they've always caused a stir. So what's the big deal about this one? Google wants to help mobile users have a better experience, especially given the fact that around 60 percent of searches are being done on mobile devices. In order to do this, Google is playing favorites with mobile-friendly websites.
Creating the right messaging can be very difficult, especially in regards to messaging online. While the web is great at getting information to a large number of people, it isn’t always the best at maintaining the intended tone of voice. Oftentimes, brands put something out there, only to find that it has been wildly misinterpreted or fallen on deaf ears. This is how disasters begin. Social media platforms such as Twitter and Facebook bring interaction between brands and their customers to a new level, requiring an entirely different approach than traditional advertising and marketing tactics.
The age of the Internet has taken the world by storm, which has changed the way consumers act and how they buy. With this change has come a new type of consumer that is more educated and able to do most of their research before they even contact a business to make a decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customers and reach out to different audiences.
Maybe you're aware of reviews from customers, pilling up and not necessarily receiving attention. These customers have one thing or another that they would like to share, whether positive or negative. With the vast differences you can assume between these customers, what do they all have in common? They want to be heard. So how do you go about showing them that you're listening?
It is a digital world, and showing competence on social media is necessary for credibility. Facebook is one of the most commonly used social media platforms, and you need to be there to be relevant. Make sure that you categorize your business correctly and setup the page properly; no one will take you seriously if you are categorized under Banks and you actually sell puppies. So how do you set up your company Facebook page?
Where do you fit?
Most business owners will utilize the first two main categories, which are “Local Business or Place” and “Company, Organization or Institution.” The third choice of “Brand or Product” can also come into play when setting up a page, but this is for a much more specific types of pages, focused around a specific brand or individual product.
Narrow down the search
If you own a small business, then “Local Business or Place” will be the way to go. It lets you include information like your business hours, location and other custom information. You can narrow down your company page even further by using a category like the ones below:
Your website going live is typically remembered as an awesome occasion. It’s the day you sent the online manifestation of your company free to roam the interwebs and mingle with all the other websites floating around out there. But just because your site went live, doesn’t mean that you should just forget about it. There is still plenty of work to be done in terms of upkeep, analytics, and adding fresh content to stay relevant in the eyes of search engines like Google.
This is Not the Page You're Looking For...
One thing that is often overlooked by companies after their site has gone live is checking the website for broken links. Broken links on your site are links that lead to pages that don’t exist (you know, those little 404 errors that you get when you’re trying to navigate somewhere). Needless to say, they can be super annoying. There are some really cool efforts out there that are designed to soften the blow of running into these little roadblocks, but the bottom remains; they stop the flow of traffic on your site.