Inbound Marketing Blog

Ben Schultz Ben joined the Tribute team in 2014. He holds a B.A. in English from UC Santa Barbara. In addition to writing content for Tribute Media, he is a regular freelance contributor to *Boise Weekly’s* music section.

Writing for the Web (Part II): Know Your Audience

Posted by Ben Schultz on Mar 25, 2015 8:00:00 AM

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Sometimes, people may think that good writing simply involves proper spelling, grammar, punctuation and so on. Certainly, that's a big part of it; you might have written the Great American Novel, but it probably won't seem that way if your book reads like an I Can Has Cheezburger meme.

However, truly effective writing--indeed, effective communication in general--goes a step further: It takes the person who will read the content (the blog, the webpage, the article, etc.) into consideration. Simply put, a good writer knows his or her audience.

Writing for the Web (Part I): Use an Active Voice

Posted by Ben Schultz on Feb 25, 2015 9:00:00 AM

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Whether you're writing for print or the web, Strunk and White's The Elements of Style has plenty of good rules and principles you should follow. Point 17, "Omit needless words," is one of the best--you might not have a word limit on your blog or webpage, but no one will want to read 1,000 words when 300 words could get the message across as well or better. Point 2--which advocates the use of the "serial comma" or "Oxford comma"--is more flexible, but you'll appease the grammar Nazis if you follow it. (If you don't know what a serial comma is, consult your local grammar Nazi--they'll probably be more than happy to tell you.)