To many businesses, Facebook may seem very difficult. Whether you are trying to increase your page’s “Likes”, start conversations with customers or drive traffic to your website, there are many ways that business’s misuse their Facebook page, which makes it difficult to accomplish your organization’s social media goals. The first thing that you have to realize when it comes to social media is that it doesn’t necessarily translate directly into sales. While you will inevitably get sales from your Facebook fans, you need to utilize Facebook as a means to communicate with your fans and not just as a sales tool. Once you realize the primary goal of Facebook, you can make strides in setting yourself up to be successful on Facebook.
I have compiled some quick tips to accomplish a number of goals for your Facebook fan page. Remember: just because you have likes on your Facebook doesn’t mean you will get sales on your website. There is a lot of time and effort that goes into creating a proper social media presence, and depending on your product, it may take more or less time to see this work translate into sales.
- Get More Likes: The #1 way to increase likes on your Facebook page is to invest in some Facebook ads. You don’t have to do extensive Facebook ad campaigns to see success, however setting aside a small budget for ads every month means that you will consistent growth over time.
- Engage with Customers: When you are posting content to your Facebook wall, make sure you aren’t just posting links to your website. Ask engaging questions and encourage your fans to share. Don’t be afraid to get in a conversation with your customers. The more engaging you are, the most comfortable your fans will be to chime in.
- Enhance Your Visual Appeal: Pictures and Video are the gold standard of social media. Make sure that you have an appropriate profile picture and cover photo and that you are taking pictures regularly and adding them to your page.
- Expand Content: Have you ever visited a Facebook page, only to see that the business hasn’t been active in 6 months to a year? What makes this situation even worse is if there are customer comments that have piled up unaddressed. Obviously, this company doesn’t care about its social presence. Posting on Facebook between 3-7 times per week ensures that your Facebook will never look abandoned, and will give you plenty of opportunities to engage with customers.
- Direct Customers to Your Website: While you don’t want to be continually blasting out links to your homepage, there are appropriate ways to link to your website from your social media page. Utilize your About area to not only inform customers about your company, but point them to various areas of your website. Occasional links in your newsfeed to different areas of your website are also great ways to drive traffic.
Social media doesn’t have to be frightening. While this may seem like it is far too much to handle, realistically one person would be able to handle your business’s social media as long as they are trained on how to best utilize their time.