Building a Twitter network is part of building your web presence. Here are some simple steps to follow to ensure your Twitter popularity!
Step 1: Tweet when your followers are online
There are certain times in the day where your followers are online. It doesn’t do you any good to post content when no one is going to see it. This is true for all social media platforms. Followerwonk's analysis feature helps you do exactly this. You can see when your followers are online. Do this every week or so, and try to adjust your tweeting so the two charts closely match.
Step 2: Use content as incentive
It's not always easy to get others' attention. But if you produce good content, you can use that as a way to start conversations with experts on Twitter. In any blog post, you can directly include significant users' tweets, quotes, or blog elements. Reach out to each of them on Twitter. Did they respond or retweet? Great! Include them again in another blog post in a few weeks and repeat. This encouraged a relationship with the follower and broadens your reach by appearing on their Twitter page.
Step 3: Tweet frequently, but not too frequently
Make an effort to create unique, and compelling content on a daily basis. Don't just sit and respond, but actively create content. Make sure your content is different than what is being posted on your other social media platforms. Followers are not interested in reading the same thing over and over. Make sure you don’t get crazy with the amount of tweets. Space your tweets out, rather than clustering them all within a few minutes. If you tweet more than a dozen or so times a day, you'll risk pushing people away.
Step 4: Respond as fast as you can
A fast response ensures that you're catching the other person when they've got you on their mind. It’s more likely that you'll be able to continue the conversation. You want your name in circulation in Twitter as much as possible, because the more it is out there, the more others will stumble across it.
Step 5: Continue the conversation
Don't just reply and let that end. Keep the conversation going as much as possible, particularly with positive customers. Make it interesting and worth a conversation. Close with a question. And with a positive response, reinforce that behavior with a retweet. You want your Twitter handle in circulation as much as possible. The more others are talking about you, the more likely their friends will take a peek at what you're about.