Why aren’t your customers buying from you? What happened? What needs to change? All businesses go through different ups and downs. Sometimes changes need to be made in order to keep your business running as a well oiled machine. Your customers should be your priority. Treat them like they matter. Here are four things you can do to make sure you are adapting your business in order to make sure they have the best experience they ever could.
Having a chat option on your website can be incredibly helpful. You are able to get feedback right away and it’s often the truth because the user can be anonymous. This is the best feature because honest feedback makes it possible to change things. If you are getting ready to change a page on your website you can start by searching for all of the chats that happened on that url. That way you can identify the problem and come up with a solution.
Don’t be afraid to ask. If there is a question that you need answered from your customers then create a survey. You can send it in an email and create an incentive for them to fill it out. You can offer a discount with your company. 10% off can be a great motivator. I wouldn’t offer more than 15% off for taking the survey. You don’t want to give too much away for a simple question.
Talk to your sales people
Your sales and customer support people spend all day communicating with your visitors. This means that they understand the objections of your web visitors better than anyone. Ask them how they overcome common problems. You can learn from this and better your website and company.
Walk in their shoes
Pretend you are a customer. Go to your business objectively and use the products yourself. Have a couple people in your company do it and see what feedback you can come up with. Yes it will be a bit biased, but it also will give you an idea of what they experience with your company.
We hope these steps can help you can back the momentum that your business needs and helps you be proactive in your business. Here are your options: either pretend to always be going out of business, or talk to your customers. We hope you choose option two!