Let's be real: you're way more likely to watch these videos than to read my article. But on the off chance that you are reading this, I'm going to give examples of how audio and visual content are taking the internet world by storm.
"For more than a quarter century, Saroo Brierley searched for his family before finding his way back home with the help of #GoogleEarth. Watch the incredible true story of hope, determination and technology."
Would you describe yourself as beautiful, or average?
Ever had thoughts like these at the gym? Well... I have. This left me giggling at myself.
This video = All the feels.
Do you see how these companies made you feel something? They helped you relate to a story, not a product. Can you apply this to your content?