If you own a company, do you need to be active on Twitter? In most cases, the answer is yes. This post will give an overview of how to use Twitter in the most fundamental sense, then dive into a few best-practice tips for businesses.
Why Use Twitter for Your Business?
Consumers use Twitter to share what they know and learn. Twitter users are craving new concepts, opportunities, information, products/services, and people. If your business is not part of this market, you're leaving two enormous opportunities untouched: growing your business and improving it to adapt to the modern consumer market.
Companies of all sizes use Twitter for a mixture of reasons, from advertising to customer service. The way your business uses Twitter will vary based on your goal, this is discussed in more detail below.
10 Tips for Getting Your Businesses on Twitter
1. Pick the best username
The first task in getting your business on Twitter is making your account. When making your account, it is essential to create a unique username—or as its named in Twitter: your "handle," because it is public and will be what consumers use to distinguish your business.
Hopefully, your business name will be available (Tribute Media's handle for instance is @tributemedia), but in the event that it is not available, you'll need to create something that will be recognizable to your customers (for instance, a restaurant named 'In A Pickle' located in Waltham needed to utilize @inapicklerest).
2. Make a bio that encapsulates your business
Twitter is generally perceived as a standout amongst the most open informal communities, in that, the majority of the conversations on the site appear in the news stream (as opposed to on individual pages or groups). Remember when making your bio, more individuals will discover you on Twitter that have no past information of who you are or what you do.
If you only had a couple of seconds (or for this situation 160 characters) to clarify your business to a complete outsider, what would you say? That will be your bio.
3. Use a photograph or picture that defines your company
Don't belittle the vitality of picking the right photograph or picture for your profile (and it would be ideal if you don't send a tweet until you have set one in place). For organizations, the ideal profile picture will be one that your clients know, like your logo. (You do have the option to change your profile picture later on, however I don't recommend it, at least until you've made your presence known on Twitter for a significant amount of time.)
4. Announce yourself by sending your first tweet
Some individuals may can't help contradicting me here, yet I think now is the ideal time to send your first tweet. It's not going to be anything noteworthy, and you won't have any followers (yet) to see it, however it will tell individuals you are a genuine individual or business and not a robot or spammer. Make the tweet something basic.
5. Find the right audience to follow
Who you follow on Twitter will decide the 'tone' your company will have to and the nature of the connections you want to create. Therefore, you'll need to set up some criteria, to voice your experience, your industry, and what you're attempting to accomplish. Individuals you need to follow could include companions, experts in your industry, other partner organizations, associates, and even present or potential clients.
When you're beginning, the key is to take follow organizations, like yours that are doing it well—don't copy what they tweet, however give careful consideration to how they are captivating their audience and the sort of content they display.
6. Tell your network you're on Twitter
Before we go any further, I have to let you know something: developing you're following on Twitter is not simple, particularly if you're starting from scratch. On the other hand, fortunate for you, your business has already grown a following, and many of them currently shop for your products.
On the off-chance that somebody has officially joined your email list, they no doubt would love to interact with you on Twitter.
Send an email to your contact list, welcoming individuals to follow you on Twitter.
7. Get the tools you need
Like all else, you need to be effective on Twitter by using the correct tools. There are various tools out there including three you'll need to have access to from the start.
- Monitor your profile on your mobile device with the Twitter App.
- SChedule tweets and track your reach with Hootsuite
- Stay on top of your activity with Nutshell Mail
8. Make your first Twitter List
Twitter 'Lists' is a unique tool offered by Twitter to let clients arrange the users they follow into groups focused around their industry, relationship, hobby, and so on. When you're first starting, lists won't have to be a top priority because normally you'll be developing your own group, although I do suggest making at least one list to let yourself get accustomed to using them. It's much simpler to keep your contacts sorted from the beginning than to attempt to arrange them when you truly need them.
9. Save some searches
Like lists, Saved Searches let clients arrange their newsfeed, however they focus it around a subject instead of a clients. Saved searches work precisely as they sound. You discover a common interest or importance to your business, search it in Twitter's "Discover" tab, and after that save it for future reference. After saving the search, you can easily go back and view the results in real-time..
10. Unite your touch points
A study found that 80% of small business websites don't connect to social networking systems. Do not make this mistake. Associating your site to your Twitter profile will help drive traffic and naturally construct your social following.
Don't forget to have a plan!
How about we rewind to the moment that you initially chose to sign up and log on to Twitter.
What were you attempting to accomplish? Is it safe to say that you were looking to drive more business? Increment brand mindfulness? Position yourself as an expert in your industry?
Simply being on Twitter won't be sufficient to complete those objectives, regardless of the fact that you followed these 10 steps. What will allow you to accomplish those objectives is having a social media plan about the way you interact on Twitter, the sort of substance you need to impart, and the goals you plan to attain.
Your strategy will most likely change once you begin, but without having a plan when you send your first tweet, you might not get very far. To learn more about getting your business onto Twitter, contact us