Even when you have plenty of traffic on your website, there is no guarantee that people will buy from you, give you a lead or do what you want. Conversion rate optimization (CRO) allows your site to be optimized to get people to do more of what you want more often.
When people come to your website, as with the brick and mortar store, there is no guarantee they’ll do what you want. Just like in a store, buying something online is called a conversion. This can be broadened to say that getting users to do anything you want them to do on your website is called a conversion. It could be selling something. It could be filling out a form to give you a lead. It could even be as simple as going to the next page. Getting better at getting them to do what you want them to do is called conversion rate optimization (CRO).
Conversion – Getting someone to do something you want (e.g. go to another page, fill out a lead form or buy something).
Conversion Rate - The percentage of people that do the thing you want versus those that don’t.
Conversion Rate Optimization - Making changes on your website that help increase your conversion rate.
Conversion is the ultimate goal of your Web site.
After all is said about web presence, seo and traffic, your online campaign will fail if no one takes action.