Inbound Marketing Blog

Emery Pearson Emery is the content strategist at Tribute Media. She has an MA in rhetoric and composition from Boise State University, and she is currently an MFA candidate in creative writing at Antioch University. She lives in southern California with a bunch of creatures and many plants.

Building Your Brand Online: A Comprehensive Guide

Posted by Emery Pearson on May 2, 2023 2:23:37 PM

When you hear the word "branding," you might picture a designer hunched over a computer, obsessing over font sizes and color codes. But the truth is, branding is about so much more than just aesthetics. It's the way your business communicates its values and mission to the world. Your brand is the sum of every interaction a person has with your business, from the first time they hear your name to the moment they make a purchase. It's what sets you apart from the competition and makes your business truly unique.

How to Create an Effective Landing Page

Posted by Emery Pearson on Apr 6, 2023 9:00:00 AM

Your website is only as good as the leads it generates for you. So if your site is only generating spam form submissions or just one or two quality leads per quarter, it's time to address that issue.

Lucky for you, creating an effective landing page is fairly straightforward.

How to Deal with or Remove Fake Negative Google Reviews

Posted by Emery Pearson on Feb 21, 2023 12:00:00 PM

If you’re a small business, negative reviews on Google can be especially devastating, and you can’t afford to ignore a bad Google review. If you haven’t been paying attention to your Google reviews, it’s time to wake up and take the wheel. If you don’t have time for reputation management, well, that’s what we are here for. But assuming you do, here are some tips to ensure your Google reviews are a more accurate representation of your business.

The Best Google SEO Tools for Web Marketing

Posted by Emery Pearson on Jan 17, 2023 7:45:00 AM

The tools you use for web marketing and website management are important, and there are so many of them out there for you to use. Most people find a few that become favorites and typically end up paying for at least one. However, Google offers a variety of tools for free that you should absolutely check out. 

4 Key B2B Marketing Guidelines

Posted by Emery Pearson on Jan 6, 2023 3:18:00 PM

We talk a lot about business-to-consumer (B2C) marketing. But what about business-to-business (B2B)? What are the differences in a marketing strategy when selling to businesses as opposed to selling to Tom, Dick, or Harry? Well, I'll tell you what the differences are: not much.

When you are marketing your product or service to businesses, remember that real people make up that business, and appealing to those real people is what is important. Just like in B2C, the selling point of your service or product to a business is "how does it help me?" (As in, how your product/service makes a business more profitable/productive.)  

Understanding Google: What Really Matters to Google in 2023

Posted by Emery Pearson on Jan 1, 2023 9:00:00 AM

Keeping up with Google can sometimes be tricky—the search engine giant is constantly updating in an effort to improve searcher experience. They are not always forthcoming about what sorts of changes are in the works, nor do they give away any behind-the-scenes info that illuminates why or how they evaluate any one specific thing. Instead, we get the occasional blog post about core updates or changes to Ads, in addition to Q&A sessions with people like John Mueller, Google's Search Advocate, or Danny Sullivan, Search Liaison. Rarely is anything concrete, and sometimes info feels contradictory to best practices or what SEOs actually see in their work.